In line with its ongoing development
strategy, Africa Magic, the continent’s leading provider of African
entertainment content, has announced the launch of a new channel, Africa Magic
Igbo. Designed to showcase the rich Igbo culture of Nigeria, the 24 hour
general entertainment channel follows the success of the Africa Magic Hausa and
Yoruba channels and will go on airat 19:00 CAT on the 2nd of April,
2015. Africa Magic Igbo will be available onDStv channel 159.
The launch of Africa Magic Igbo,which
brings to eight the total number of Africa Magic channels, follows the
redefinition of the Africa Magic channels in 2014 and the recent refreshing of
the Africa Magic Urban channel.
Speaking on the launch, the Director,
M-Net (West Africa), Wangi Mba-Uzoukwu, said: “We are thrilled to announce the
launch of Africa Magic Igbo.Igbo language entertainment content has always
played a prominent role in the Nigerian film and television industry and we are
glad to offer a platform where this rich content can be showcased to the rest
of Africa and the world. Popular Igbo language content like Living in Bondage, Nneka the Pretty Serpent
and many others set the trend for the modern Nigerian film and television
industry, or Nollywood as it’s called; it is thus only fitting that such
content should be given a platform where it is easily accessible by audiences
around the continent. With the launch of Africa Magic Igbo, we have once again
proven our commitment to providing content made for Africa by Africans.”
For his part, the Managing Director,
Multichoice Nigeria, Mr. John Ugbe, said: “For over 20 years, Multichoice has
played an active role in the development of the African film and television
industry. The Africa Magic channels, which sit on our Dstv and GOtv platforms,
continue to display the best of African entertainment content to the world.
With the launch of Africa Magic Igbo, we have once again provided a platform
for African talent to shine and our viewers can definitely expect to see the
best of Igbo culture and talent on display.”
The first Africa Magic channel was launched
in 2003 and more than 10 years later, the brand has expanded to include content
dedicated to world class African entertainment programming ranging from drama
series, music, magazine and reality shows, and movies.
“All the Africa Magic channels are
renowned for their exciting content which celebrates African entertainment and
Africa Magic Igbo will be no different. The channel will appeal to audiences in
and outside Nigeria, as the Igbo language is also spoken in a number of other
African countries like Equatorial Guinea, Democratic Republic of Congo and Gabon.
Africa Magic Igbo will also undoubtedly be popular with audiences across the
continent as shown by the widespread success of the popular Igbo language movies
of the 1990s, and our viewers can expect to see the best from renowned and
exciting Igbo talent like OkeyBakassi, ChiwetaluAgu and Dede
One Day amongst many others,” added Mba-Uzoukwu.
Africa Magic Igbo launches on the 2nd of April 2015 at 19:00 CAT and will be available on DStv channel 159. For more information on Africa Magic channels and programmes, simply visit: www.africamagic.tv.
No comments:
Post a Comment